Helping you win new business.

Happy 10th birthday to us!

Posted on: Tuesday 19 September, 2017 | Filed in: Blogs

Mackenzie Marketing is 10 years old this month! We’re delighted to have reached this milestone.
Over the past 10 years, Mackenzie Marketing has established itself in the Wilmslow area, and further afield, as a practical, no-nonsense business development consultancy. We pride ourselves on offering a bold, creative approach to marketing and business development and our traditional values are matched with a modern vibrant style.

Our clients range from professional services, travel and property to HR and professional coaching. We love this variety and never tire of coming up with new ideas to drive our clients’ businesses forward.

We’d love to celebrate our 10th birthday with some new clients, so if what we do sounds interesting please get in touch.

Tender and bid writing

Posted on: Tuesday 19 September, 2017 | Filed in: Blogs

Purchasers of products and services are moving more and more towards the use of tenders and in some industries there is really no escaping this method of gaining new business. However, the process can be complicated and time-consuming and some companies struggle to devote the time to bid effectively for new business.
This is where we can help. We are experienced tender and bid writers and we can work with you to complete pre-qualification questionnaires and tender responses. We can also monitor and search for suitable tenders for you.

We can get as involved in the tender process as you wish – from drafting sections of a document to managing the whole tender process.
If this is something that you might be interested in, get in touch to find out more and discuss how we could help.

New client – ThriveMinds

Posted on: Monday 14 August, 2017 | Filed in: Blogs

We are delighted to be working with local business ThriveMinds on their communications, marketing and business development.

ThriveMinds provides coaching to individuals and groups, inspiring individuals to maximise their potential both personally and professionally by discovering, supporting and challenging their own thinking.

We have already started working on social media and regular blogs for ThriveMinds and we are enjoying putting together plans for future marketing activities.

Make your goals SMART

Posted on: Sunday 6 August, 2017 | Filed in: Blogs

So you’ve finally made some time to sit down and make plans for your business and you’re busy putting together goals and objectives. Maybe you’ve written a marketing plan, maybe it’s a more general list of goals and some ideas of how to achieve them.

BUT… are your goals SMART? It’s all very well working towards objectives but unless they are SMART you won’t be able to check progress and work out how they are helping to improve your business.

SMART objectives are:
• Specific
• Measurable
• Achievable
• Relevant
• Time-bound

What does this mean in practice?

Your goals need to be clear, well-defined and specific to your business. If a goal is too generic or vague then you won’t be able to focus properly to achieve it, or tell when you’ve achieved it.

Your goal needs to be measurable and quantifiable so that you can clearly tell when it has been achieved. Stating that you want to increase customers is not measurable and won’t clearly give you or your staff something to aim for. By contrast, if you state that ‘we will increase our customer base by 20%’ then you can clearly see what you’re aiming for.

An objective should be realistic and attainable otherwise you will get disillusioned trying to achieve it. For instance, if you have been completing £10,000 of sales per week and you state your goal as ‘We will increase sales to £100,000 per week’ this is clearly not realistic and you will quickly give up.

A relevant objective is something that you have control over and that is relevant to the company at its current stage / environment. It is not relevant to set goals to expand abroad for instance if you are still struggling to establish yourself in your local area – set a more relevant target first.

To be meaningful, an objective should be time-bound – in other words set yourself a time-limit to achieve it. For example, ‘I will open two more shops in the next three years.’

If this has started you thinking and you would like some help setting goals for your business, and using marketing to help achieve those goals, then please get in touch.

Meet Mackenzie Monroe!

Posted on: Tuesday 11 July, 2017 | Filed in: General News

Marylin Monroe

The annual Wilmslow Scarecrow Festival, organised by The Rotary Club of Wilmslow Dean, ran from 17th June to 8th July and we had great fun in the office constructing our scarecrow – meet Mackenzie Monroe!
Scarecrows were on display throughout Wilmslow and many businesses got very creative with their efforts. All the scarecrows took part in the Scarecrow Parade on Saturday 1st July, and the winners of the competition were announced at the Wilmslow Show on Sunday 9th July were the Horse and Jockey.

Our Clients

  • SI Sealy
  • Kuits
  • Fairway Business Finance
  • Benson Bunch
  • Surfacing Group
  • Castletons Chartered Certified Accountants
  • Talent HR & Recruitment
  • Getaway Villas
  • Thriveminds
  • Legal Works
  • Internation School of Business (ITP)
  • Renwick