Helping you win new business.

Embedding marketing into your business

Posted on: Tuesday 20 February, 2018 | Filed in: Blogs

So you have someone in your business responsible for marketing and you have a marketing plan. Job done then, eh? The answer is “no – not even close”. This blog looks at embedding marketing into your business.

Marketing, as a discipline, shouldn’t be sat in one corner of your office. Marketing should be evident across all elements of your business, and all staff should recognise that they have a role to play in marketing the business. They should understand what is expected of them. They should be given the tools to deliver their part of the marketing-effort. They should be congratulated when they do well, and should be held accountable when they don’t deliver what was expected of them.

For the best results, Marketing should be embedded in a company’s culture. Whether you have an in-house marketing team or you work with an external marketing consultant, they should be working closely with your finance team, operations team and human resources team.

Here we are going to focus on working with the human resources team. It’s obvious when you think about it – your people will be delivering the Marketing activities – so it makes sense that there is a need for the Marketing team and Human Resources team to work together. Firstly we need to set out to all staff what is expected of them, this should be included within their job descriptions and their objectives. Staff members should work with their line manager, and the Marketing team to identify if they require any training to enable them to deliver their part of the marketing plan. The appraisal/performance review process should also cover marketing. This ensures that staff are held accountable for whether they fulfilled their marketing objectives.

Ensuring that the Marketing team and Human Resources team are working together, ensures that the systems and processes are put in place to encourage and support staff in their marketing efforts. This helps to embed marketing into your business, and makes it part of the culture.

For further information drop us an email:

Make your goals SMART

Posted on: Tuesday 16 January, 2018 | Filed in: Blogs

So you’ve finally made some time to sit down and make plans for your business and you’re busy putting together goals and objectives. Maybe you’ve written a marketing plan, maybe it’s a more general list of goals and some ideas of how to achieve them.

BUT… are your goals SMART? It’s all very well working towards objectives but unless they are SMART you won’t be able to check progress and work out how they are helping to improve your business.

SMART objectives are:
• Specific
• Measurable
• Achievable
• Relevant
• Time-bound

What does this mean in practice?

Your goals need to be clear, well-defined and specific to your business. If a goal is too generic or vague then you won’t be able to focus properly to achieve it, or tell when you’ve achieved it.

Your goal needs to be measurable and quantifiable so that you can clearly tell when it has been achieved. Stating that you want to increase customers is not measurable and won’t clearly give you or your staff something to aim for. By contrast, if you state that ‘we will increase our customer base by 20%’ then you can clearly see what you’re aiming for.

An objective should be realistic and attainable otherwise you will get disillusioned trying to achieve it. For instance, if you have been completing £10,000 of sales per week and you state your goal as ‘We will increase sales to £100,000 per week’ this is clearly not realistic and you will quickly give up.

A relevant objective is something that you have control over and that is relevant to the company at its current stage / environment. It is not relevant to set goals to expand abroad for instance if you are still struggling to establish yourself in your local area – set a more relevant target first.

To be meaningful, an objective should be time-bound – in other words set yourself a time-limit to achieve it. For example, ‘I will open two more shops in the next three years.’

If this has started you thinking and you would like some help setting goals for your business, and using marketing to help achieve those goals, then please get in touch.

Delivering a great event for your clients

Posted on: Monday 18 December, 2017 | Filed in: Blogs

In the last two months alone we have delivered a wide range of fabulous events for our clients. These events have enabled our clients to entertain their clients! The events have included: a Black Tie Dinner for 50 guests; a seminar for 30 guests; a product launch; and the annual Castletons Christmas Party on their Drive. For each of these events, our role was to come up with the event idea and concept, research it, organise it, invite the guests and deliver the event.

The key to a great event is firstly identifying an event or activity that you know the guests will enjoy and remember. Like many things in life, the devil is in the detail – and a great event organiser will consider the intricacies of the event and will plan down to the last detail. All events should provide something different and quirky; but that doesn’t necessarily require a large budget. Our skill is in delivering events that sparkle, on a tight budget.

The day of the event is always a tough day for the event organiser. But this is when your detailed planning pays off. Our role on the day of the event is ensuring that our client can enjoy the event with their clients, knowing that we are taking care of everything. Our role therefore includes setting up the venue, liaising with suppliers, greeting the guests with a big smile and a huge welcome, ensuring the guests know others in the room and that they are well-looked after, ensuring the event runs smoothly, and finally clearing-up.

There’s a little bit of magic that goes in to organising a great event. We would love to share our magic with you. Contact us if you would like to learn more about our event organising skills –

Welcome to our new client, Honeybear Nursery

Posted on: Monday 20 November, 2017 | Filed in: Blogs

This month we have started working with Honeybear Nursery. The company has three nurseries and pre-schools in Gatley, Hale and Whalley Range. They were set up in 1989 by Bernadetta Devine who was keen to deliver childcare and early years’ education in a safe, secure and happy environment – a real home-from-home. The approach to childcare and education is the same today, as it was back in 1989 – encouraging the children to flourish and develop in a happy and safe environment.

We are looking forward to working closely with Honeybear Nursery.

Tender and bid writing

Posted on: Tuesday 17 October, 2017 | Filed in: Blogs

Purchasers of products and services are moving more and more towards the use of tenders and in some industries there is really no escaping this method of gaining new business. However, the process can be complicated and time-consuming and some companies struggle to devote the time to bid effectively for new business.
This is where we can help. We are experienced tender and bid writers and we can work with you to complete pre-qualification questionnaires and tender responses. We can also monitor and search for suitable tenders for you.

We can get as involved in the tender process as you wish – from drafting sections of a document to managing the whole tender process.
If this is something that you might be interested in, get in touch to find out more and discuss how we could help.

Our Clients

  • SI Sealy
  • Kuits
  • Fairway Business Finance
  • Benson Bunch
  • Surfacing Group
  • Castletons Chartered Certified Accountants
  • Talent HR & Recruitment
  • Getaway Villas
  • Thriveminds
  • Legal Works
  • Internation School of Business (ITP)
  • Renwick