Helping you win new business.

Be an exhibitionist!

Posted on: Friday 24 March, 2017 | Filed in: Blogs, Marketing Events, Marketing News

Trade Fair

We’ve been helping some of our clients spread the word about their businesses with stands at a number of exhibitions. One of these, Talent HR, is a recruitment and HR company based in Wilmslow and they decided they would like to take up some exhibiting and speaking opportunities at Northern Business Expo and Prolific North Live.

These types of events can be a great way for companies to meet a lot of potential customers and suppliers in a short space of time, as well as catching up with contacts and finding out more about what’s going on in the marketplace.

However, taking a stand at an event can be costly so you need to make sure you maximise the returns on this investment:

• Ensure your stand is clearly branded and eye-catching so that visitors can see who you are and what you do.

• Consider some sort of gift / giveaway / activity on your stand to attract visitors to come and see you, if budget allows (try to steer clear of anything too cheap, tacky and gimmicky).

• Make sure you have enough staff on the stand and that they are knowledgeable enough about the business to answer questions and talk to visitors.

• Set up a robust system to collect contact details from prospects you meet, record them in a database when you return to the office and follow them up. If you don’t follow up your contacts after the event, you’ve wasted all that money you spent on your lovely attractive stand!

• Build this into your usual marketing and communications process so that these contacts receive regular newsletters etc. Hot prospects should be called and cultivated. Wherever possible, track contacts so that you can measure conversion rates and work out how much business the event generated and whether it was cost-effective. In this way, over a period of time you can work out which events are worth investing in.

• Plan beforehand who you want to speak to, where they will be, and any talks you want to attend, so that you use your time productively while you’re at the event.

If you think exhibiting could help your business, get in touch to discuss how we can help. We can source suitable events, book space and liaise with organisers, arrange design and production of your stand, produce brochures and leaflets, arrange PR, and support your follow-up process after the event.

Our Clients

  • SI Sealy
  • Kuits
  • Fairway Business Finance
  • Benson Bunch
  • Surfacing Group
  • Castletons Chartered Certified Accountants
  • Talent HR & Recruitment
  • Getaway Villas
  • Thriveminds
  • Legal Works
  • Internation School of Business (ITP)
  • Renwick