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Facebook competitions

Posted on: Friday 16 June, 2017 | Filed in: Blogs, General News, Marketing News

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Do you want to increase your followers on Facebook? Are you struggling to get more likes for your business page? Do you want to get your followers more engaged with your business?

If the answer to any of these questions is yes, then running a Facebook competition could be a good idea. A simple timeline promotion is a great way to get your followers interacting with you and with each other – and you only need to give away a small value prize to get people interested.

Here’s how to do it:

• Decide what prize you will offer – this very much depends on your business and should ideally be relevant to what you’re selling. For example, a hairdresser might offer a £25 voucher or a free wash and blowdry.

• Decide when you want to run the competition and for how long – you need to have an end date for the competition and make sure it’s running for long enough to give people time to enter and get some interest generated, but not so long that people lose interest. Between a week and four weeks should be about right.

• Decide the terms of the competition – what do people have to do to enter. It’s worth checking out Facebook’s up to date rules surrounding promotions but as an overview, you can ask people to like a post, comment on a post, or post on a page. You can’t ask people to like a page, share a post, tag a friend in a post or comment (you can ask people to do these things in addition to entering the competition but not as an entry method).

• For maximum stand-out, create a graphic to promote your competition – this doesn’t have to be complicated but it will be more eye-catching than a text only Facebook post.

• Draft terms and conditions and post these somewhere you can link to, e.g. on your website. There is lots of advice online about what to include in your T&Cs.

• Draft the wording for your competition – use an eye-catching headline to announce the competition, and then brief details of: the prize, how to enter, entry deadline, link to T&Cs.

• Put the wording and graphic into your Facebook post, check you’re happy with it and then hit ‘Post’!

• You probably want to re-post a few times during the course of the competition to ensure more people see it. You can also pin the post to the top of your timeline if you wish so it stays as the first post for the duration of the competition (remember to un-pin it when the deadline for entry has passed). You could also put details on your website to direct people to your Facebook page.

• Make yourself a diary note for the entry deadline and when the competition has closed use a random method to select the winner.

• Notify the winner by the means you said you would in your T&Cs (usually a Facebook message is simplest) and arrange delivery of the prize.

• You should maximise positive coverage by announcing the winner on your Facebook page and on your website.

If you’d like help with running a Facebook competition, or with your social media in general, get in touch.

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