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New year resolutions

Posted on: Friday 6 January, 2017 | Filed in: Blogs, General News, Industry News

It’s that time of year where we like to make new year resolutions – drink less, eat less, exercise more are always popular ones. But have you thought about making some new year resolutions for your business as well?

This can be a really good time to take a step back when you’re feeling refreshed after the Christmas break and think about what you want to achieve in the coming year and how you can go about making it happen.

Here are some ideas for new year resolutions to help improve your marketing:

• Write a marketing strategy – this doesn’t have to be a massive document the length of War and Peace, and it doesn’t have to pin down every last detail, but setting down in writing your aims and objectives for the year and what you will do to achieve them can really give you some focus to help then break this down into manageable projects and tasks.
Make sure you review your marketing strategy regularly – maybe once a month – to ensure you’re still on track.

• Make this the year you really embrace networking – we all know it’s difficult to make the time to get out of the office for events but it can really pay dividends as you meet new people and increase your network of professional contacts.
Don’t forget the value of LinkedIn – if used effectively this can be a great way to network from your office or home. Invest some time in updating your profile and joining some relevant groups.

• Review your social media presence and make sure it is up to date and accurately reflects your business.
Make sure you post regularly – it’s a good idea to decide how frequently is appropriate and then make a schedule so it doesn’t get forgotten.
Pre-write posts and schedule them with a tool such a Hoot Suite if that makes it easier, or assign different members of your team responsibility for each day / week / month.

• Review your website – is the content up to date, do you need new case studies to showcase your best / most recent projects? Is it time to refresh the overall design of the website? This doesn’t have to cost a fortune and can really help to present your business in the best possible light. Make sure your site works for smartphone and tablet users – if not, you’re annoying (or even losing) a large proportion of potential customers.

We hope this has given you some food for thought. Happy new year from everyone at Mackenzie Marketing and we hope 2017 is a successful year for you.

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