Helping you win new business.

Bring your dog to work day

Posted on: Friday 16 June, 2017 | Filed in: Blogs, General News, Marketing Events, Marketing News

Friday 23rd June was Bring Your Dog To Work Day. Boo often comes into our office but we made sure she spent the day with us on 23rd June.

Bring Your Dog To Work Day sounds like just a bit of fun but does actually have a serious purpose. It is an annual nationwide event that raises money for charities dedicated to making a difference to the welfare of dogs. Businesses across the UK welcome employees’ four-legged companions into the workplace, all in the name of charity.

As well as raising funds for a great cause, Bring Your Dog to Work Day could have some positive benefits for employee productivity and wellbeing. Many scientific studies have concluded that the presence of pets in the workplace can substantially reduce a person’s stress levels. Increased job satisfaction, team co-operation and morale have all been reported in employees that spend the working day with their pets. Since 2014, the year Bring Your Dog To Work Day was established, a growing number of businesses across the UK are allowing dogs in the workplace.

So in addition to raising funds, Bring Your Dog To Work Day could boost the productivity and happiness of the employees within your company. What’s not to love about that?

Workshop: How to win new business

Posted on: Monday 5 June, 2017 | Filed in: Blogs, Marketing Events, Marketing News

We are running a marketing workshop on Monday 26th June on the subject ‘How to Win New Business’.

This is a practical workshop where you will receive one-on-one support, guidance and ideas from a marketing professional with 30 years’ experience. You will leave the workshop with a marketing plan which you can start implementing straight away.

The course will cover the following areas:

– Looking after your current clients
– Developing and converting your prospects
– Developing your brand
– Raising your profile: PR, networking, exhibiting, advertising and sponsorships
– Digital marketing: developing your website, e-newsletters and social media

About the trainer: Catherine Mackenzie MBA, owner and Director of Mackenzie Marketing, has 30 years’ experience of business development and marketing. She started her career in the Cabinet Office and, after moving to the then department of Trade & Industry, she worked with manufacturing companies to develop business strategies.

She went on to work with the retail sector and, most recently, financial and professional services firms. Her experience across so many sectors enables her to work with all kinds of companies to develop and implement their business development and marketing plans.

Course details
Date: Monday 26th June
Time: 9am – 1.30pm
Venue: Mackenzie Marketing, Number 2, 50A Alderley Road, Wilmslow SK9 1NT
Cost: £100 + VAT

Bookings can be made via Eventbrite http://ow.ly/nnWb30c9PIZ or by contacting isobel@mackenziemarketing.co.uk

Client celebrations for 20th birthday

Posted on: Wednesday 17 May, 2017 | Filed in: Blogs, General News, Marketing Events

We’re delighted to be helping our client Castletons Accountants celebrate 20 years in business. Throughout 2017 Castletons are holding events and celebrations which we are helping them to organise.

The latest event we organised on their behalf was an evening of wine tasting and tapas, with guests enjoying 10 wines to match 10 different tapas – 20 matches to celebrate 20 years in business.

Delicious tapas canapes were supplied by Strawberry Charlotte Catering and were matched with a range of red, white and sparkling wines. Guests were invited to take part in a quiz to try and guess the origin and variety of grapes, as well as scoring the different wines and guessing the cost.

The evening was a great success and one guest commented: “Great food, great company and ten delicious wines – we had a fantastic evening!”
Ten different wines on a Wednesday evening is no mean feat so we hope there weren’t too many sore heads the next morning!

Be an exhibitionist!

Posted on: Friday 24 March, 2017 | Filed in: Blogs, Marketing Events, Marketing News

Trade Fair

We’ve been helping some of our clients spread the word about their businesses with stands at a number of exhibitions. One of these, Talent HR, is a recruitment and HR company based in Wilmslow and they decided they would like to take up some exhibiting and speaking opportunities at Northern Business Expo and Prolific North Live.

These types of events can be a great way for companies to meet a lot of potential customers and suppliers in a short space of time, as well as catching up with contacts and finding out more about what’s going on in the marketplace.

However, taking a stand at an event can be costly so you need to make sure you maximise the returns on this investment:

• Ensure your stand is clearly branded and eye-catching so that visitors can see who you are and what you do.

• Consider some sort of gift / giveaway / activity on your stand to attract visitors to come and see you, if budget allows (try to steer clear of anything too cheap, tacky and gimmicky).

• Make sure you have enough staff on the stand and that they are knowledgeable enough about the business to answer questions and talk to visitors.

• Set up a robust system to collect contact details from prospects you meet, record them in a database when you return to the office and follow them up. If you don’t follow up your contacts after the event, you’ve wasted all that money you spent on your lovely attractive stand!

• Build this into your usual marketing and communications process so that these contacts receive regular newsletters etc. Hot prospects should be called and cultivated. Wherever possible, track contacts so that you can measure conversion rates and work out how much business the event generated and whether it was cost-effective. In this way, over a period of time you can work out which events are worth investing in.

• Plan beforehand who you want to speak to, where they will be, and any talks you want to attend, so that you use your time productively while you’re at the event.

If you think exhibiting could help your business, get in touch to discuss how we can help. We can source suitable events, book space and liaise with organisers, arrange design and production of your stand, produce brochures and leaflets, arrange PR, and support your follow-up process after the event.

The Meeting Room Wilmslow

Posted on: Thursday 2 February, 2017 | Filed in: General News, Marketing Events, Marketing News

With many businesses now based from home or from small shared offices, it can sometimes be difficult to find a suitable space for team meetings or client meetings.
The Meeting Room Wilmslow is the perfect solution – ideally located in the centre of Wilmslow it is a private meeting room, professionally run for those occasions when you need a meeting space.

Equipped with screen, flipchart and wifi, the room can accommodate up to eight people. Complimentary tea, coffee, soft drinks and biscuits are included.
The room is available from 7.30am to 10pm every day of the week and we have an introductory rate of £15 per hour (or part hour).
If this is something you’re interested in, please get in touch to discuss availability info@mackenziemarketing.co.uk

Our Clients

  • SI Sealy
  • Kuits
  • Fairway Business Finance
  • Benson Bunch
  • Surfacing Group
  • Castletons Chartered Certified Accountants
  • Talent HR & Recruitment
  • Getaway Villas
  • Thriveminds
  • Legal Works
  • Internation School of Business (ITP)
  • Renwick