Helping you win new business.

Be an exhibitionist!

Posted on: Friday 24 March, 2017 | Filed in: Blogs, Marketing Events, Marketing News

Trade Fair

We’ve been helping some of our clients spread the word about their businesses with stands at a number of exhibitions. One of these, Talent HR, is a recruitment and HR company based in Wilmslow and they decided they would like to take up some exhibiting and speaking opportunities at Northern Business Expo and Prolific North Live.

These types of events can be a great way for companies to meet a lot of potential customers and suppliers in a short space of time, as well as catching up with contacts and finding out more about what’s going on in the marketplace.

However, taking a stand at an event can be costly so you need to make sure you maximise the returns on this investment:

• Ensure your stand is clearly branded and eye-catching so that visitors can see who you are and what you do.

• Consider some sort of gift / giveaway / activity on your stand to attract visitors to come and see you, if budget allows (try to steer clear of anything too cheap, tacky and gimmicky).

• Make sure you have enough staff on the stand and that they are knowledgeable enough about the business to answer questions and talk to visitors.

• Set up a robust system to collect contact details from prospects you meet, record them in a database when you return to the office and follow them up. If you don’t follow up your contacts after the event, you’ve wasted all that money you spent on your lovely attractive stand!

• Build this into your usual marketing and communications process so that these contacts receive regular newsletters etc. Hot prospects should be called and cultivated. Wherever possible, track contacts so that you can measure conversion rates and work out how much business the event generated and whether it was cost-effective. In this way, over a period of time you can work out which events are worth investing in.

• Plan beforehand who you want to speak to, where they will be, and any talks you want to attend, so that you use your time productively while you’re at the event.

If you think exhibiting could help your business, get in touch to discuss how we can help. We can source suitable events, book space and liaise with organisers, arrange design and production of your stand, produce brochures and leaflets, arrange PR, and support your follow-up process after the event.

British Pie Week!

Posted on: Monday 6 March, 2017 | Filed in: Blogs, Marketing News

As well as being National Apprenticeship Week, 6th – 10th March is also British Pie Week. The British take their pies seriously so it’s no surprise there is a week dedicated to this delicacy.

In fact, this is just how seriously some people take their pies: in 2015, the ‘Make wrongly describing a casserole with a pastry lid as a pie a criminal offence’ petition earned 5,687 signatures, arguing that a ‘pie’ with a puff pastry lid is not actually a pie, and is a casserole instead.

The petition stated that: “For too long customers in pubs and restaurants have ordered what is described on the menu as a pie only to be served with casserole in a pot covered by a puff pastry lid. This is not a pie and is also curiously difficult to consume. A pie is defined by the OED as ‘A baked dish of fruit, or meat and vegetables, typically with a top and base of pastry.’ This petition urges the implementation of criminal sanctions upon the owners of food outlets that serve items described as pies without a pastry base.”

So what have pies got to do with running your business?! Well, we could talk about making sure your time (the pieces of your pie) are divided appropriately between your staff, customers, managing the business, and not forgetting leaving some time for you. And this doesn’t necessarily mean all these pieces of pie are the same size – only you can decide who gets the biggest piece of pie!

Or we could look at what others have to say, for instance: “When entrepreneurs are free to compete, they grow the pie so that everyone’s share gets larger.” John Stossel.

Or we could just think about what type of pie to have for dinner tonight – make mine a steak and ale!

The Meeting Room Wilmslow

Posted on: Thursday 2 February, 2017 | Filed in: General News, Marketing Events, Marketing News

With many businesses now based from home or from small shared offices, it can sometimes be difficult to find a suitable space for team meetings or client meetings.
The Meeting Room Wilmslow is the perfect solution – ideally located in the centre of Wilmslow it is a private meeting room, professionally run for those occasions when you need a meeting space.

Equipped with screen, flipchart and wifi, the room can accommodate up to eight people. Complimentary tea, coffee, soft drinks and biscuits are included.
The room is available from 7.30am to 10pm every day of the week and we have an introductory rate of £15 per hour (or part hour).
If this is something you’re interested in, please get in touch to discuss availability info@mackenziemarketing.co.uk

Mackenzie Marketing up for two Awards

Posted on: Monday 17 October, 2016 | Filed in: Blogs, Marketing Events, Marketing News

Wilmslow based marketing consultancy Mackenzie Marketing has been shortlisted for two Awards: the Federation of Small Business micro Business of the Year Award and the Talk of Manchester Full Service Marketing Agency of the Year Award.

Managing Director, Catherine Mackenzie commented: “We’ve had quite a year so far. We work with clients to help them grow their businesses, but at the end of last year we started to really focus on growing our own business too. We moved office within the Emerson portfolio to 50A Alderley Road to give us more room to grow; and we appointed a new Marketing Executive, Natalie Tzitzas who has over ten years’ marketing experience. Over the last few months we have secured a number of new clients including Heddy’s restaurant on Water Lane, Wilmslow based Talent HR & Recruitment, and the Private GP Practice based in Hale.

“We are really pleased to have been recognised for the work we have been doing both for clients and for our own business, through being shortlisted for these two Awards. Fingers crossed that we receive the Awards themselves. ”

“We are not the only Wilmslow business that has been shortlisted for the Talk of Manchester Awards. Also nominated are Castletons Accountants for Accountancy Practice of the Year; Talent HR & Recruitment for HR Consultancy of the Year and Recruiter of the Year; and Review Travel for Business Travel Company of the Year. “

The Talk of Manchester Award is decided by the number of votes that the shortlisted companies receive. If you would like to vote for Mackenzie Marketing go to the Talk of Manchester website to find the link to the voting process before 28th October.

Mackenzie Marketing Sponsors Annual Wilmslow Show

Posted on: Thursday 24 July, 2014 | Filed in: General News, Marketing Events, Marketing News

Mackenzie Marketing

Mackenzie Marketing proudly sponsored the 102nd Wilmslow Show that took place at Wilmslow High school on the 13th July 2014.

The support from businesses such as Mackenzie Marketing meant the annual show that celebrates local life with regular features such as the Horticultural Society’s Flower Marquee, competitions, rides, animal displays, classic car shows and music could continue for another successful year attracting over 6000 people.

Mackenzie Marketing also created the programme for the event, this included organising and securing advertisers to fund the programme, designing the layout and printing 3000 copies.
car picture for wim show

Our Clients

  • SI Sealy
  • Kuits
  • Fairway Business Finance
  • Benson Bunch
  • Surfacing Group
  • Castletons Chartered Certified Accountants
  • Talent HR & Recruitment
  • Getaway Villas
  • Thriveminds
  • Legal Works
  • Internation School of Business (ITP)
  • Renwick