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Safer Internet Day

Posted on: Tuesday 7 February, 2017 | Filed in: General News, Industry News

Safer Internet Day 2017 Mackenzie Marketing Blog

Tuesday 7th February is Safer Internet Day, where the UK Safer Internet Centre is asking young people, parents, carers, teachers, social workers, law enforcement, companies, policymakers, and wider organisations, to join together in helping to create a better internet.

As a marketing company, we see the many benefits of the internet and the online world – helping our clients promote their businesses on the internet and through social media, increasing their visibility and ultimately bringing in more customers. It is almost impossible nowadays to run a business without some level of online exposure.

Children and young people are familiar and comfortable with this online world and we need to make sure that they remain safe and protected whilst enjoying the benefits it brings.

Coordinated in the UK by the UK Safer Internet Centre, Safer Internet Day sees hundreds of organisations get involved to help promote the safe, responsible and positive use of digital technology for children and young people.

There are four main things to be aware of:
• Children should be made aware of the dangers of sharing too much information on social media.
• It’s very easy for children to stumble on age-inappropriate or unreliable information – be aware of what your child is viewing.
• Children need to know that people they meet online may not be who they say they are. You should make sure you know how to report cyberbullying or inappropriate contact from another person.
• Be careful of children running up bills using large amounts of data or making in-app purchases.

The UK Safer Internet Centre – a partnership of three leading charities; Childnet, the South West Grid for Learning and the Internet Watch Foundation – provide resources for children, schools and families, and tools www.saferinternet.org.uk. If you look after children or young people, please take a look and make sure you’re helping those young people stay safe on the internet.

Meanwhile, at Mackenzie Marketing we will continue to keep up to date with the newest developments in online and social media marketing for our clients.

The Meeting Room Wilmslow

Posted on: Thursday 2 February, 2017 | Filed in: General News, Marketing Events, Marketing News

With many businesses now based from home or from small shared offices, it can sometimes be difficult to find a suitable space for team meetings or client meetings.
The Meeting Room Wilmslow is the perfect solution – ideally located in the centre of Wilmslow it is a private meeting room, professionally run for those occasions when you need a meeting space.

Equipped with screen, flipchart and wifi, the room can accommodate up to eight people. Complimentary tea, coffee, soft drinks and biscuits are included.
The room is available from 7.30am to 10pm every day of the week and we have an introductory rate of £15 per hour (or part hour).
If this is something you’re interested in, please get in touch to discuss availability info@mackenziemarketing.co.uk

Happy 20th birthday Castletons!

Posted on: Wednesday 25 January, 2017 | Filed in: Blogs, General News, Marketing Events

We’re delighted to be helping our client Castletons Accountants celebrate 20 years in business. Throughout 2017 Castletons will be holding events and celebrations: “A year of celebrating as a team and with our clients” which we’re helping them to organise.

We decided to look back at what the world was like in 1997 when Castletons started out, and it brought back a few memories!

• Katrina and the Waves won the Eurovision Song Contest for the UK with “Love Shine a Light”
• Harry Potter and the Philosopher’s Stone was published
• The film Titanic premiered in the US
• Tony Blair became Prime Minister
• On a sadder note, Princess Diana died

And do you remember these films which were big in 1997? The Full Monty, Tomorrow Never Dies, The Lost World: Jurassic Park, My Best Friend’s Wedding.

Let’s just hope we don’t have to get dressed up in 1990s fashion as part of this project!

New year resolutions

Posted on: Friday 6 January, 2017 | Filed in: Blogs, General News, Industry News

It’s that time of year where we like to make new year resolutions – drink less, eat less, exercise more are always popular ones. But have you thought about making some new year resolutions for your business as well?

This can be a really good time to take a step back when you’re feeling refreshed after the Christmas break and think about what you want to achieve in the coming year and how you can go about making it happen.

Here are some ideas for new year resolutions to help improve your marketing:

• Write a marketing strategy – this doesn’t have to be a massive document the length of War and Peace, and it doesn’t have to pin down every last detail, but setting down in writing your aims and objectives for the year and what you will do to achieve them can really give you some focus to help then break this down into manageable projects and tasks.
Make sure you review your marketing strategy regularly – maybe once a month – to ensure you’re still on track.

• Make this the year you really embrace networking – we all know it’s difficult to make the time to get out of the office for events but it can really pay dividends as you meet new people and increase your network of professional contacts.
Don’t forget the value of LinkedIn – if used effectively this can be a great way to network from your office or home. Invest some time in updating your profile and joining some relevant groups.

• Review your social media presence and make sure it is up to date and accurately reflects your business.
Make sure you post regularly – it’s a good idea to decide how frequently is appropriate and then make a schedule so it doesn’t get forgotten.
Pre-write posts and schedule them with a tool such a Hoot Suite if that makes it easier, or assign different members of your team responsibility for each day / week / month.

• Review your website – is the content up to date, do you need new case studies to showcase your best / most recent projects? Is it time to refresh the overall design of the website? This doesn’t have to cost a fortune and can really help to present your business in the best possible light. Make sure your site works for smartphone and tablet users – if not, you’re annoying (or even losing) a large proportion of potential customers.

We hope this has given you some food for thought. Happy new year from everyone at Mackenzie Marketing and we hope 2017 is a successful year for you.

Congratulations Zach!

Posted on: Monday 12 December, 2016 | Filed in: Blogs, General News, Marketing Events, Recruitment

Zach Henshaw joined us as an apprentice in September 2015 and in September this year he successfully completed his apprenticeship.

The apprenticeship was supported by The Apprentice Academy, one of the region’s leading providers of apprenticeships. The Apprentice Academy has a track record of working with more than 300 employers to guide talented learners in launching their careers, delivering high quality apprenticeship programmes as well as developing candidates and employers to get the most out of their apprentice experience.

The Apprentice Academy and Mackenzie Marketing celebrated Zach’s achievement earlier this month by presenting him with a certificate.

Over the past year, Zach has developed a wide set of skills in marketing and digital communication and has gained invaluable experience dealing with the marketing and online requirements of a range of different clients. On his achievement, Zach says: “I’ve thoroughly enjoyed my time at Mackenzie Marketing so far and I’m really happy to be staying at Mackenzie Marketing. I’ve learnt so many new skills, and gained experience in lots of different areas of marketing. I would thoroughly recommend an apprenticeship as an alternative to university.”

It can be difficult for young people to take their first step on the career ladder as companies often ask for previous experience and / or a degree. An apprenticeship can be a great way for school leavers who don’t want to go to university to get started in the workplace and earn while they learn.

Catherine Mackenzie, Managing Director of Mackenzie Marketing, says: “Here at Mackenzie Marketing we have seen the benefits of apprenticeship schemes, having taken on two apprentices in the past few years. It’s a great way for young people to study while they work and, for the employer, it’s a really good way to support getting young people started in a career.”

Our Clients

  • SI Sealy
  • Kuits
  • Fairway Business Finance
  • Benson Bunch
  • Surfacing Group
  • Castletons Chartered Certified Accountants
  • Talent HR & Recruitment
  • Getaway Villas
  • Thriveminds
  • Legal Works
  • Internation School of Business (ITP)
  • Renwick